Ready for Black Friday 2016? 3 Critical eCommerce SEO Setups That Help You Avoid Common Problems Posted: 2020-11-18 e-commerce-critical-configurations-seo With the most important season for online retailers upon us, it's essential to make sure your online store is optimized so you're ready to get the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora's E-Commerce Pulse, in September of this year, 22% of e-commerce orders in the
US were driven by organic search traffic (compared to 20% from email and 19% from PPC): Organic order in e-commerce Coincidentally, in Econsultancy's 2015 Technology for Ecommerce Report (based on a survey of over 600 client-side and agency-side e-commerce fax number list professionals), "embedded SEO capabilities" were stated as the one of the most critical features to consider. when choosing an e-commerce solution: seo-feature-ecommerce-min The reality is that although many e-commerce platforms incorporate
SEO-related features, these will not be optimized by default. These features will help ease the optimization process, but they will need to be manually configured based on your site architecture, product features, and content needs to effectively target your users' search behavior. Here are three of the most basic SEO aspects to set up in your e-commerce platform: 1. Only allow crawling of URLs you want indexed and ranked to avoid crawl budget issues Among other things, there are two very common scenarios in