of your landing pages, the best way is to analyze organic traffic from individual landing pages. Simply go to Behavior > Site Content > Landing Pages and select the Organic Traffic Segme nt . google analytics landing pages organic traffic The path to landing page organic traffic data in Google Analytics. Tip: To see progress, you can compare data week-to-week, month-to-month, or year-to-year. If the traffic is seasonal, the best practice is to compare data from the same month a year ago. 2. Bounce rate Bounce rate is an SEO metric that shows the number
of single-page sessions, in other words, the number of people who left your website without doing anything (visiting another page, signing up for a newsletter , etc). Is a high bounce rate a bad thing? It just depends on the main purpose of the page. A high bounce rate from a checkout page is a much bigger problem than a information. bounce rate SEO employee email list metric A screenshot of Google Analytics with the bounce rate SEO metric For example, a 75-80% bounce rate of a blog post is actually nothing terrible because it just indicates that people came to the post, read it and left, which is a totally natural behavior.
As the bounce rate does not take into account the time spent by the visitor on a page, it does not necessarily mean that he did not find what he needed. Of course, it would be great if they clicked on other articles as well (and you can consider UX improvements in that area), but you can't always influence that. Tip: Do you know exactly how the bounce rate is calculated and how you can optimize it? Check out our article on the basics of CTR in SEOpedia. Apart from the fact that this SEO metric is very relative in terms of good/bad results, the numbers can also differ depending on your website's industry/niche as well as the traffic source. Bounce rate per channel Bounce rate benchmarks based on different traffic sources by ConversionXLYou can compare the bounce rates