Release on Friday afternoon can therefore mean that it will not be read until Monday morning. Then start working on other news on Monday morning, because your press release is now outdated . In short: don't do it! In addition, check (school) holidays, public holidays and other important events to make sure you reach the journalist. Will the Dutch national team play the semi-finals of the European Championship? Then no one is waiting for your news.
How interesting it is. Sdo offer brackets for your press release. If you plan to send out a press release about the birth of a new polar bear in early October, do so on October 4 (Animal Day). In short, timing is essential in several ways for the chance that a journalist We provide high-quality Whatsapp list we have will work with your press release! Desk with computer screen with email program illustrating incoming press release Tip 4. Take into account the type of journalist There are different types of journalists. One takes over press releases.
Other wants to work with them in depth. It is important to consider both types. For example, in-depth journalists like it when you work with an embargo. It is then clear to them when the news comes out, so that there is a time indication of how long they have to come up with their own approach. So they like to get the time to work with the news, while they don't want to be late because the news is already known everywhere. For in-depth journalists, a press release is more of a teaser than a news item.