Marketplace Etsy Pay attention to social issues and sustainability You don't just sell a product, but a system of values in which to recognize yourself . Being transparent about your commitment in relation to sustainability and socially relevant topics helps to define your brand identity and increases its reputation and authority. 6. Focus on video content and live streams The rise of live streaming on platforms such as TikTok, Youtube and Instagram (Reels) will not stop in 2023. Live content and videos , which can be implemented at any stage of the funnel, increase engagement and post circulation. They create a sense of immediacy and urgency , conveying the idea that you are witnessing a momentous event.
Think live coverage of an mobile number list Apple product launch, for example). complete-material-webinar-video-marketing 7. Leverage user generated content Still too often overlooked, user-generated content, created organically by a brand's followers, will be one of the top eCommerce marketing trends of 2023.content of this type. They can do this spontaneously, by promoting your product on their profiles, social media pages, websites or blogs, or they can be "guided" (think of an online contest that rewards the best video mentioning or using your product or service.) User-generated content must then be collected and presented in a way that stimulates engagement and conversions.
Embrace agile marketing By automating some marketing processes, it becomes possible to free "human" resources from secondary duties. Central concepts of agile marketing are automation, interoperability and cross-functional collaboration between different teams and areas of expertise. Agile marketing, which can be implemented with little or no transition time, offers an opportunity to equip your business with the tools needed to build an optimized , seamless and holistic user experience. 9. Optimize content and site for voice search from an SEO perspective It is one of the biggest eCommerce trends for 2023 , capable of: Give you.