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That wouldn't be so good for Page, Brin, or Dr. Eric Schmidt (Google CEO). Does That Make Google AdWords or Yahoo Search Marketing UK Phone Number Database List Definitively Bad? Now, I own stocks, bonds, CDs - and an occasional mutual fund - my financial portfolio UK Phone Number Database List is diversified. Diversifying your business's advertising is something that I also advocate. If PPC advertising is reaping a profit for you UK Phone Number Database List, then by all means, continue to utilize this valuable service. What I am suggesting is that you don't put all your eggs in one basket. If a search engine rule or algorithm changes, your organic UK Phone Number Database List rankings may drop, costing you revenue and potential profit.
If a new player enters your industry and decides to outbid your PPC advertisements, you will also be pushed down in the search engine shuffle - again affecting your business's bottom line. I don't recommend having an undiversified financial portfolio, nor UK Phone Number Database List do I recommend obtaining all your search engine traffic from the same source. Experiment with Overture or Adwords, and talk to an ethical search engine optimization firm to find out if organic optimization makes sense for your organization. Starting a new website, and getting it listed in the Search Engines, is an important first step in being successful with an online business.