I'm here to help you optimize your inbound lead strategy. And specifically, I want to dig deeper into how to track and attribute all stages of the customer journey, which can have a huge impact on your performance. And you'd be surprised how all companies, big and small, forget to employee contact list set this up correctly. I'm Jonathan from Webistry. We've been around for about eight years now. We are a digital advertising agency. And our only goal is to employee contact list optimize the entire online customer journey, starting with the paid click. We process paid campaigns on platforms such as Google Ads, Facebook ads, Amazon, Pinterest, LinkedIn, Twitter, etc.
But we don't stop there. Beyond optimization at the ad level, we optimize post-click at the landing page level, and after receiving your leads. Agenda of the meetings: What is your ultimate goal? How to get there Tracking vs. attribution Ad-level quantitative optimization Qualitative optimization at ad level Landing Page Optimization Real world optimization We want to employee contact list discuss your ultimate goal. What is your advertising objective? And how to get there, how to employee contact list achieve your goals. We will discuss tracking versus attribution. What is the difference between these two terms?
We want to employee contact list talk about optimization at the ad level, both on a quantitative level, but also on a qualitative level. And I will explain the difference very soon. We'll discuss landing page optimization, which is actually more important than you might think. And finally, we're going to talk about real-world optimization, probably the most important and overlooked part of the customer journey. What is your ultimate goal? Is it to always be first on Google? If that's your goal, I'm here to employee contact list tell you to smash that goal. This shouldn't be your ultimate advertising goal. Being first on Google is good.