Different from C-end products, B-end products have a high trial threshold, which causes product managers to have a lot of obstacles in understanding and experiencing competing products. And the author combines practical experience to share with you bulk sms service how to identify competing products and how to try out competing products routinely. If you know the enemy and know yourself, you will not be imperiled in a hundred battles; if you do not know the enemy but know yourself, you will lose one and lose one; if you do not know the enemy but do not know yourself, you will be imperiled in every battle. Competitive product analysis is an essential skill for product managers. bulk sms service Doing well in competitive product analysis is of great benefit to market positioning, product planning, and product design.
The methodology of competitive analysis has been introduced in many articles, and there are also many mature methodologies, such as the five elements of user experience, business canvas, Porter's five forces model, PEST analysis, etc., which will not be expanded bulk sms service here. For B-end product managers, methodology is not a problem. The biggest problem is that it is difficult for us to really understand and experience competing products. C-end products can be downloaded and registered in the application market for experience. However, the trial threshold of B-end products is very high. Based on the author's experience, this article will talk to you about how to determine bulk sms service competing products and try out competing products in routines. 01 Determine competing products more mature industry
This industry generally has market leaders in a general sense. For example, in the CRM field where the author is located, the main competing products are Salesforce, , Dynamic bulk sms service CRM, , . The ERP field is SAP, Oracle, UFIDA, and so on. Emerging industries or sub-sectors For emerging industries or sub-sectors in mature industries, competing products may not be so well known, and sometimes we need to dig and discover by ourselves. 1. Search Engines Search engines are now a very convenient way, through which we can find any information we want, and using search engines without permission will be of great help to our work. 1) Make good use of keywords More specific bulk sms service keywords, you can directly search for the desired results: For example, I clearly know that I want to search for CRM solutions in the pharmaceutical industry, and the keyword is set as "pharmaceutical CRM solutions",