Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor.
Since May 2021, speed metrics known as Core Web Vitals (CWV) have been utilized by Google to rank pages. They use Largest Contentful Paint (LCP) to assess visual load, Cumulative Layout Shift (CLS) to test visual stability, and First Input Delay (FID) to measure interactivity.
Google’s goal is to improve user experience because, let’s face it, no one likes a slow website. In today’s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to do.
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Although sites with only minor speed issues will probably not see any improvement in rankings from speed optimization, studies show that very slow sites can likely see improvements in organic traffic, click-through rates, and more.
Within the Ahrefs audit report, you can find whatsapp number list information about site speed: Site Audit > Reports > Performance > Overview.
Performance report via Ahrefs' Site Audit
You can get detailed page speed data from Google PageSpeed Insights if you enable Core Web Vitals in the Crawl settings.
There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix.
Speed optimization for sites that are very slow can be a complex process. However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed.