Add review markup using schema and view realtor ratings in SERP
Ideas for other property lead generation
From the perspective of generating leads, I've put together some ideas to help your realtor find more properties to sell and allow.
Online evaluation tool
A free rating tool is great for generating leads.
PurpleBricks Free Evaluation Tool
However, some may argue that these tools never really give an accurate picture when compared to face-to-face assessments.
Yes, that may be true, but this is purely for read generation purposes, and direct visits can always be followed. PurpleBricks' FreeHouse Evaluation tool clearly shows what users can expect for the best user experience. This could be Cork Bicycle Rent zone a qualified lead if future real estate owners have taken the time to submit their details and complete your online valuation process. In contrast, users may be less likely to simply fill out a contact form.
Leveraging content is important to turning online users into prospects. Providing them something of value for free in exchange for their information is good marketing.
Click-based landing page
Whether you love or hate them, Google Pay Per Click (PPC) advertising can stay here and form the basis of real estate agents' digital marketing.
In addition, these ads are becoming more and more prominent following recent announcements from Google Marketing Live 2019.
To get the most out of your online advertising efforts, you should consider using landing pages. These are dedicated landing pages designed to transform users who are ready to trade. In this case, get advice or a free rating.
One of the important options to watch out for is remarketing. Here you can segment traffic to your website and create an audience list that can be retargeted with ads across relevant online publications according to your interests.
For realtors, these could be popular online real estate publications and newspapers such as Guardians.
Ben Wood, Hallam's Digital Director, further explains how to leverage ads for top goal-achieving processes in search engine journals.
Top Ads in the Goal Achievement Process: How to Use Display and Video Ads to Raise AwarenessConclusion
In conclusion, realtor digital marketing ensures that your business is essentially very relevant to your local audience.
In terms of organically reaching the viewer, implementing the various tactics described so far can improve visibility. Since digital marketing always has to keep in mind a holistic approach, we also need to consider paid advertising and how this can help the overall effort.
If you need help with local SEO, feel free to contact us.