Recent studies (pdf) have shown Phone Number Database that improved interaction between the consumer and shopper assistant is the main driver for increased spending. 83 percent of consumers indicate that they need some Phone Number Database form of support during the online shopping journey . Research from Google (pdf) also shows Phone Number Database that 84 percent of these smartphone shoppers use their phone to shop while in a store. As a retailer, it is therefore even more important to connect to that online journey: the customer is even willing to pay for this customer experience.
But what if you have no insight Phone Number Database into this customer's online journey? Google Research Photo: Think With Google Collect data from internal and external sources It is important to map the behavior of this multichannel Phone Number Database consumer, in order to offer the desired buying experience. As a retailer, you naturally want to be present in the places where your target group is active. There are often various internal Phone Number Database data sources available at the company itself, which contain a lot of useful behavioral information.
These can be sources such as Phone Number Database sales data, customer data, reading behavior of customers, but also concrete contact moments and results of previous campaigns. Together, these data already form a (historical) picture Phone Number Database of both the customer and his or her behaviour. By collecting data from internal and external sources (social media activity and sentiment, the weather, traffic) and combining these, you can arrive at unique insights.